Evok Appoints New Digital Strategy Manager
With the growing need for digital solutions, evok invites another team member on board.
LAKE MARY, Fla., (September 26, 2011) – Today evok advertising announced the hire of Digital Strategy Manager Casey Koppenhoefer. Larry Meador, evok’s chief operating officer, added the position to manage the influx of digital projects the agency has been recommending to clients seeking a stronger digital presence. In a statement on Friday, he said, “Our industry is growing into one that puts a heavy focus on online marketing. As an agency constantly aiming to stay ahead of the curve, we feel it is time to bring on a team member whose sole focus is the successful the creation and execution of digital strategies.”
Originally from Atlanta, Koppenhoefer graduated from Kennesaw State University with a BS in communications. Her experience as an interactive strategist has covered all aspects of the digital arena from working with IT, creative and analytics to the launch and management of projects including PPC, SEO, mobile, affiliate, email, landing page optimization, display advertising, web development, website functionality, social media and UX. The companies and projects she’s led range in size from regional to national to international with budgets upwards of $50 million.
At evok, Koppenhoefer will manage the internal workflow process as it relates to digital initiatives. She will also be the lead digital strategist who will work with agency account managers to develop and oversee interactive projects. With the acquisition of new accounts, the evok team looks forward to capitalizing on Koppenhoefer’s unique experience in the digital arena to exceed client expectations.
With offices in both Orlando and Memphis, evok advertising houses a team of individuals who together capitalize on years of experience working on both the client and agency sides of the industry. With extensive and diverse capabilities, evok advertising is equipped to provide a high level of service to their clients in all key areas of advertising, public relations, marketing and visual communications.