Behavior Change
At evok, some of the most meaningful work we do lies in behavior change—partnering with nonprofits, advocacy groups, and public institutions to spark action and improve lives. From public health to environmental impact, our team understands that effective behavior change marketing requires empathy, precision, and purpose.
We help clients articulate their mission, amplify their message, and connect with audiences on an emotional level. Whether it’s recruiting volunteers, nurturing donors, or driving awareness for cause-based programs, our approach is grounded in evidence-based strategy and measurable results.
A Results-Driven Behavior Change Marketing Agency
Our success in the nonprofit and public sector is rooted in a deep understanding of the unique challenges these organizations face: tight budgets, limited staff, and pressure to demonstrate impact. That’s why we prioritize efficiency and data-informed decision-making from day one.
We lead with authentic, mission-aligned narratives that demonstrate impact and build trust. From community-centric campaigns to social-first digital strategies, we create engagement models that inspire people to act. Our cross-channel activations combine media buying, organic content, influencer marketing, and out-of-home executions to surround audiences with resonant messaging that drives behavioral outcomes.
Ultimately, as a results-driven full-service advertising agency focused on both creativity and innovation, we have a true passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.
Our key areas of focus include:
- Awareness and education campaign reach
- Community engagement and participation
- Volunteer and donor acquisition and retention
- Increase in online engagements and sentiment
- Public perception and trust metrics
- Message representation and inclusivity
- Share of voice across earned and owned media
- Conversion rates for public service programs (e.g., screenings, sign-ups, pledges)
- Sentiment analysis and social listening benchmarks
- Cost per conversion or engagement
- Campaign ROI based on behavioral KPIs
Latest Research – Cultural Influence and Brand Trust in a Changing America
Today’s audiences expect more than performative messaging—they seek authenticity, inclusivity, and emotional connection. According to our latest research on Multicultural America and Brand Loyalty, these principles aren’t just good intentions, but business imperatives.
Here’s what we’ve learned:
- Emotional bonds drive behavior. When individuals feel seen, supported, and connected to a cause, they’re more likely to act—and stay loyal. Our campaigns harness these insights to build trust and foster long-term relationships.
- Representation matters. Younger, multicultural audiences expect fair and authentic representation across causes. In fact, they are more likely to engage with and support organizations that reflect their values and communities.
- Trust is a critical driver of engagement. Transparent goals, clear calls to action, and responsive communication (especially through social media) help build confidence in your mission and message.
- Volatility creates opportunity. Shifting societal attitudes and political scrutiny can create barriers, but they also open space for more authentic, mission-first storytelling that cuts through noise.
We believe these insights are essential for any organization looking to make a lasting impact in behavior change and public advocacy. Let’s explore what they mean for your next initiative.