Packaged Goods
Today’s consumer is savvy and sophisticated. They may not always know what they want, but they know when they’ve found it. In many cases, they find it online. The explosion of ecommerce is not news, but it has transformed the consumer packaged goods (CPG) industry. For CPG brands, it’s official: your online presence is just as important as your physical product.
Whether it’s a thumb-stopping Instagram video ad or sponsored content on a frequently visited site, marketers must capture a buyer’s attention and drive purchase behavior without the buyer ever holding the product in their hands.
As a digital-forward, data-driven marketing agency with a deep understanding of ecommerce and online advertising, we help CPG brands create seamless online experiences and multichannel campaigns that move the needle—from acquisition to repeat purchase. We empower first-time buyers to become brand loyalists.
An Innovative CPG Marketing Agency
Our experience spans far beyond digital. From standout brand identities that connect consumers to products and packaging that commands shelf space, to building and strengthening vendor relationships, we are a true strategic partner to our CPG clients for every marketing need. Just like your industry, our process is constantly evolving to match consumer behavior and market demands.
We focus on driving measurable business outcomes through innovation and precision. Our work helps brands break through the clutter to drive sales, elevate recognition, and grow loyal customer bases. For us, delivering ROI isn’t just a line item but the guiding principle behind everything we do. Because when our clients succeed, we do, too.
Ultimately, as a results-driven full-service advertising agency focused on both creativity and innovation, we have a true passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.
Our key areas of focus include:
- Trial-to-repeat purchase conversion
- Brand loyalty and retention
- Product discoverability and ecommerce conversion rates
- Multichannel engagement (digital, social, retail)
- ROI on marketing spend
- Shopper marketing and retail support
- Packaging effectiveness and shelf appeal
- Sustainability storytelling and values alignment
- Consumer feedback loops and sentiment tracking
- Omni-channel creative and merchandising consistency
Latest Research – Sustainability in Retail
Our team recently published our key findings on consumer attitudes toward sustainability in the retail and packaged goods space. Today’s buyers increasingly consider a brand’s environmental impact when making purchasing decisions. Nearly half of U.S. shoppers say they’re willing to pay more for eco-conscious packaging, and younger consumers are especially driven by values alignment. As regulatory pressures and retail standards evolve, brands that proactively integrate sustainability into their storytelling and product design are poised for long-term growth. We want to share these insights with you to leverage your brand and drive sales.