The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on August 21st, 2024
Credit Union Marketing, Digital, Marketing, Strategy
As younger consumers increasingly rely on smartphones for everything from social interactions to financial management, credit unions must evolve their approach to remain competitive and attract new members. The statistics paint a clear picture of our mobile-centric world. According to...
Continue ReadingPosted on July 30th, 2024
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
The post-pandemic era has ushered in a new traveler's mindset, with demand for travel experiences remaining remarkably strong. Despite rising costs due to inflation, consumers show no signs of fading wanderlust. The travel and tourism sector is poised for steady...
Continue ReadingPosted on December 21st, 2023
Ad Industry, Agency Services, Digital, Marketing, Strategy
Deciding to hire a digital marketing agency is a significant step for any business. With countless options available, understanding what to look for is crucial. This blog aims to guide you through the process, ensuring that your choice aligns with...
Continue ReadingPosted on December 21st, 2023
Ad Industry, Agency Services, Digital, Marketing, Restaurants, Search Engine Optimization, Social Media, Strategy
As 2024 approaches, seismic shifts in consumer preferences and technology promise to fundamentally transform restaurant marketing. This coming year will test the agility and foresight of restaurants as they adapt strategies to appeal to evolving dining habits. Mastering key 2024...
Continue ReadingPosted on November 3rd, 2023
Agency Services, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
Evok recently attended the 2023 Destinations Florida (https://www.fadmo.org/) Annual Meeting, bringing together Florida tourism boards, media partners, agencies, and influencers. With travel continuing to rapidly evolve post-pandemic, attendees were eager to exchange ideas and strategies, drawing on market-leading examples throughout...
Continue ReadingPosted on October 18th, 2023
Content Creation, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment, Uncategorized
Developing a strategic content marketing plan is essential for travel brands looking to effectively promote their destination, attract visitors, and boost brand awareness. As experts in travel marketing, we understand the unique challenges destinations face when creating stand-out marketing campaigns...
Continue ReadingPosted on July 14th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Credit Union Marketing, Healthcare, Marketing, Restaurants, Strategy, Travel, Tourism & Entertainment, Web Development
In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites...
Continue ReadingPosted on July 14th, 2023
Ad Industry, Agency Services, Credit Union Marketing, Marketing, Web Development
Are you having trouble turning clicks into credit union members? The truth is, even if you create the most thoughtful, engaging marketing campaign to pull your audience in, all it takes is a landing page that misses the mark to...
Continue ReadingPosted on June 13th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Credit Union Marketing, Digital, Healthcare, Marketing, Restaurants, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
As technology continues to evolve, artificial intelligence (AI) is becoming more prevalent in almost every industry. As an agency that partners with businesses across many fields, the evok team has seen a significant impact from AI involvement in search engine...
Continue Reading