The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on October 19th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Digital, Media
The emergence of artificial intelligence (AI) has significantly impacted various industries, and the broadcast media marketing sector is no exception. AI algorithms and technology continue transforming how broadcasters create, distribute, and optimize their content to reach wider audiences. Here, we...
Continue ReadingPosted on July 14th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Credit Union Marketing, Healthcare, Marketing, Restaurants, Strategy, Travel, Tourism & Entertainment, Web Development
In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites...
Continue ReadingPosted on June 13th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Credit Union Marketing, Digital, Healthcare, Marketing, Restaurants, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
As technology continues to evolve, artificial intelligence (AI) is becoming more prevalent in almost every industry. As an agency that partners with businesses across many fields, the evok team has seen a significant impact from AI involvement in search engine...
Continue ReadingPosted on April 28th, 2023
Ad Industry, Agency Services, Branding, Consumer Packaged Goods, Digital, Marketing, Strategy
In recent years, the use of artificial intelligence (AI) has grown rapidly in many industries, including marketing and advertising. AI technologies such as ChatGPT, Jasper, and others are being used to improve the efficiency and effectiveness of marketing campaigns. In...
Continue ReadingPosted on April 12th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Digital, Media, Strategy
By now, you are probably very familiar with streaming TV. These services have revolutionized the way we consume content. In the past, viewers were limited to watching TV shows and movies as they aired, or recording them on a DVR...
Continue ReadingPosted on November 18th, 2021
Broadcast, Consumer Packaged Goods, CPG, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market...
Continue ReadingPosted on September 10th, 2021
Branding, Consumer Packaged Goods, CPG, Digital, Diversity, Equity and Inclusion, Marketing, Media, Social Media
Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about...
Continue ReadingPosted on July 9th, 2021
Branding, Branding, Consumer Packaged Goods, CPG, Creative, Strategy
Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in...
Continue ReadingPosted on May 17th, 2021
Branding, Consumer Packaged Goods, CPG, Leadership, Marketing, Research, Strategy
There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t--and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken...
Continue Reading