The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on April 28th, 2023
Ad Industry, Agency Services, Branding, Consumer Packaged Goods, Digital, Marketing, Strategy
In recent years, the use of artificial intelligence (AI) has grown rapidly in many industries, including marketing and advertising. AI technologies such as ChatGPT, Jasper, and others are being used to improve the efficiency and effectiveness of marketing campaigns. In...
Continue ReadingPosted on October 25th, 2022
Creative, Digital, Diversity, Equity and Inclusion, Strategy, Web Development
Inclusivity is a buzzword that many companies incorporate into their messaging, but fewer businesses include in their practices. With the technology available to us today, it should be easier than ever to make our online spaces accessible for all, so...
Continue ReadingPosted on July 15th, 2021
Content Creation, Creative, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
When it comes to planning a vacation, each generation gets their destination inspiration in a different way. Gen X travelers may scroll various Pinterest boards and read blogs filled with aesthetically pleasing pictures and itineraries for their destination of choice....
Continue ReadingPosted on July 9th, 2021
Branding, Branding, Consumer Packaged Goods, CPG, Creative, Strategy
Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in...
Continue ReadingPosted on June 10th, 2021
Branding, Creative, Digital, Healthcare, Marketing, Research, Strategy
As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals...
Continue ReadingPosted on May 3rd, 2021
Agency Services, Branding, Creative, Web Development
If you’re not familiar with website development, you might think UI (user interface design) and UX (user experience design) can be used interchangeably. And while the two overlap, they actually perform two different functions for a website or application. Here’s...
Continue ReadingPosted on April 12th, 2021
Content Creation, Creative, Digital, Marketing, Media, Restaurants, Social Media
The use of video in marketing and advertising has become one of the most important forms of media in the digital age. Video has a unique strength in grabbing and retaining your audience’s attention longer than any other form of...
Continue ReadingPosted on February 16th, 2021
Broadcast, Content Creation, Creative, Digital, Marketing, Media, Social Media, Travel, Tourism & Entertainment
As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of...
Continue ReadingPosted on January 5th, 2021
Ad Industry, Branding, Branding, Creative, Digital, Marketing, Search Engine Optimization
According to Forbes, in 2020, the average person encounters anywhere between 4,000 to 10,000 ads every day. With that said, it’s becoming more and more challenging for brands to stand out from the crowd and connect with their audience, whether...
Continue Reading