The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on November 18th, 2021
Broadcast, Consumer Packaged Goods, CPG, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market...
Continue ReadingPosted on September 10th, 2021
Branding, Consumer Packaged Goods, CPG, Digital, Diversity, Equity and Inclusion, Marketing, Media, Social Media
Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about...
Continue ReadingPosted on July 9th, 2021
Branding, Branding, Consumer Packaged Goods, CPG, Creative, Strategy
Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in...
Continue ReadingPosted on May 17th, 2021
Branding, Consumer Packaged Goods, CPG, Leadership, Marketing, Research, Strategy
There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t--and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken...
Continue ReadingPosted on March 9th, 2021
Consumer Packaged Goods, CPG, Digital, Email Marketing, Marketing, Strategy
What if we told you a single dollar spent on email marketing would bring in an average of $42 in return? We’re willing to bet your response would be either, “Sign me up,” or, “What’s the catch?” If you agree...
Continue ReadingPosted on January 15th, 2021
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the...
Continue ReadingPosted on December 4th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
As we reach the prime of the holiday season, online shopping numbers continue to grow. Ecommerce sales account for 14.1% of total sales and are projected to reach 22% by 2023. CPG giants lead the pack as expected, however, independent...
Continue ReadingPosted on November 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Research, Strategy, Web Development
The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of...
Continue ReadingPosted on September 4th, 2020
Branding, Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that...
Continue Reading