INDUSTRY INSIGHTS
Posted on November 26th, 2025
Ad Industry, Agency Services, Digital, Leadership, Marketing, Strategy
Marketing Strategy Essentials for 2026: What Every CMO Needs to Know About AI, Personalization & ROI
As the calendar turns to 2026, marketing leaders stand at a critical juncture, facing a landscape that rapid technological advancements and evolving consumer expectations have fundamentally reshaped. The traditional role of the Chief Marketing Officer (CMO) has undergone a profound...
Continue ReadingPosted on October 17th, 2025
Agency Services, Digital, Leadership, Marketing, Strategy
Marketing Budget Optimization: How CMOs Are Maximizing ROI with Limited Resources in 2025
The 2025 Marketing Reality — Flat Budgets, Rising Expectations In 2025, Chief Marketing Officers face a paradox that defines the modern marketing landscape: expectations are higher than ever, but budgets remain largely unchanged. According to Gartner’s 2025 CMO Spend Survey,...
Continue ReadingPosted on April 30th, 2024
From Table Service to Client Success: Lessons in Account Management
In this insightful blog post, our CEO Larry Meador shares how his early experiences working in the fast-paced restaurant industry have shaped his approach to client management and leadership at evok advertising. Drawing parallels between the principles of exceptional service...
Continue ReadingPosted on May 17th, 2021
Branding, Consumer Packaged Goods, CPG, Leadership, Marketing, Research, Strategy
CPG Retail Brands Zero-In on Sustainability to Amplify Consumer Demand
There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t--and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken...
Continue ReadingPosted on September 15th, 2020
Leadership, Marketing, Restaurants, Strategy
Ghost Kitchens: What Virtual and Big Restaurant Brands Need to Know
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a look at the ghost kitchens market...
Continue ReadingPosted on June 11th, 2020
Digital, Financial Services, Leadership, Marketing, Social Media, Strategy
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
Whether you are supporting your members as they emerge from this pandemic or you invest in additional products to help usher in a stronger future, adaptability is the key. The past months have been transformative for nearly every industry and...
Continue ReadingPosted on April 30th, 2020
Branding, Branding, Leadership, Marketing, Strategy
Should Your Brand Host a COVID-19 Webinar PLUS 5 Tips to Create a High-Quality Webinar
COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate...
Continue ReadingPosted on April 28th, 2020
Leadership, Marketing, Restaurants, Social Media, Strategy
Can Restaurants Survive a Slow Re-Opening of the Economy?
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a follow up to her piece on...
Continue ReadingPosted on October 1st, 2018
Ad Industry, Digital, Leadership
Focus on Feelings: Take Your UX to the Next Level
Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is...
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